Finally, it’s back to my blog! The past few months have been brutal as far as workload - which is of course good - but bad news for blogging! I have a slew of topics I’m going to try to get to over the next couple weeks but first off just a quick announcement that I’ll be moderating a panel at ICE 2007 in Toronto on March 21. It’s a discussion with Joseph Pilotta of BIG Research and Bill James of The James Gang Advertising called Tipping, Slipping and Tripping:The Power – and Perils – of Word of Mouth Advertising. Here’s the descriptive blurb in the program:

Viral Marketing and Community Building have long promised to be the new “secret weapon” for online communities. And there have been some outstanding successes. But there have also been some failures that reveal that viral marketing can greatly amplify the power of Negative Word of Mouth. Is Word of Mouth the best thing since the invention of the ice cube tray? Or is it a slippery strategy that can lead to a tipping point – or a tripping point?

Can social media lead to a PR backlash? That’s certainly one of the big fears of clients considering taking the p2p plunge. We’ll hash it out at ICE. Hope to see you there…